Amazon Prime Day Live: Deals That Deliver Real Value

LIVE – Updated at 11:47 PM

This summer’s biggest sale, Amazon Prime Day 2025has officially begun. The four-day event concludes on Friday, July 11, so you have less than two days remaining to take advantage of significant discounts from brands such asApple, Sony, Dyson, Shark, Ninjaand more. So far, we have witnessed the lowest price ever recorded onAirPods, discounted laptops, air fryers and more.

I've spent five years covering Prime Day, testing and reviewing hundreds of products while monitoring their prices throughout the year. When a product reaches its lowest price ever, I'll be aware and highlight it right here. Keep in mind, these offers are only available toPrime members. It costs £8.99 per month, but there is afree trialif you have not registered before.

I am joining this year with our senior technology critic.Alex Lee,and we are collectively ensuring this page is consistently updated with the most significant live deals.

Top Amazon Prime Day deals currently:

Amazon Prime Day 2025 – live coverage

• The top Prime Day offer for a Ring doorbell
• This is among the top robot vacuum offers we have come across.
• You can access three months of Kindle Unlimited at no cost
• The iPhone 16e has just experienced its initial price reduction.
• Nearly all of Ninja's items are currently discounted
• Nearly all of Ninja's items are currently discounted

Tired of missing deliveries? You should get a Ring doorbell.

23:20 , Daisy Lester

Our technology team has noticed the Ring video doorbell is being sold at half price during the Prime Day promotion. This appears to be the largest discount on Amazon for this particular model, making it an ideal moment to place it in your shopping cart.

Ring battery-powered video doorbell: Originally £99.99, now reduced to £49.99,Amazon.co.uk

When our reviewerTested the video doorbell pro, which offers somewhat more sophisticated features such as low-light visibility, they found it simple to install, noting that it took "just a few minutes to set up." However, they emphasized that in order to have your video recordings stored in the cloud, you will need to pay a monthly subscription fee.

Buy now

This is among the top robot vacuum offers we have come across.

23:05 , Daisy Lester

The Tapo RV30C has seen a significant price drop of £150 for Prime Day. Tech critic Steve Hogarty featured the more advanced Tapo RV30 Plus in his review roundup.best robot vacuum cleaners.

Tapo RV30C robotic vacuum cleaner: Originally priced at £329.99, now available for £179.99,Amazon.co.uk

This device doesn't mop, but it employs the same smart lidar navigation to thoroughly map and clean your house. It features a strong 4,200Pa suction that easily handles dust, crumbs, and tough pet hair on both carpets and hard floors, with all functions manageable and set up through the app on your smartphone.

Buy now

How to obtain a free Amazon Prime subscription

22:50 , Daisy Lester

To benefit from the top offers on a wide range of products and servicesAirPods to air fryers, you must be an Amazon Prime member. However, I have some positive news for those who aren't sure about paying £8.99 each month: you can begin a free 30-day trialToday to get the deals, as long as you haven't already used a trial.

So, what exactly is Amazon Prime? Is it truly worth the monthly cost? From free one-day shipping to an extensive collection of on-demand music, TV series, and films, Steve has covered all the key details you need to know about Amazon's premium membership service.

How to obtain a free Amazon Prime subscription

Do the Prime Day offers update every day?

22:35 , Daisy Lester

I've covered Prime Day for five years – based on my experience, the deals remain consistent throughout the shopping event. However, the top offers (such as Apple AirPods and Ninja air fryers) often sell out quickly, so it's best to grab the deal during the first few days of the sale.

Amazon Prime Day 2025 will conclude on Friday, July 11th.

You can access three months of Kindle Unlimited at no cost

22:20 , Daisy Lester

Amazon is offering three months of Kindle Unlimited for free during this Prime Day - yes, that's almost £30 saved.

The subscription offers limitless access to millions of e-books, audiobooks, and a changing collection of digital magazines. You don't require a Kindle device. Simply download the Kindle application and begin reading. Following the initial three months, it will automatically renew for £9.49 each month, although you have the option to cancel at any point prior. The offer is valid until July 11.

Get now

Don't overlook a unique opportunity to save on the Dyson Air Wrap ID

22:05 , Daisy Lester

The Dyson cult AirWrap is seldom discounted - but I've found a deal on the latest ID model. This is your opportunity to purchase the high-end tool with a reduction of £80.

Dyson Air Wrap i.d: Originally £479.99, now reduced to £399.99,Amazon.co.uk

IndyBest reviewer Elena Chabo was notably impressed afterusing this Dyson deviceAfter testing all the attachments of the hair tool, Elena stated: "It was simple to use, lightweight, and dried my hair quickly." She also mentioned that "the fast and efficient Dyson airflow along with the perfectly shaped diffuser design deliver impressive results." Whether you're looking to create curls, add volume, or manage frizz, Dyson's six-in-one multi-styler is currently priced just under £400 on Amazon.

Buy now

Ninja Crispy is available at its all-time lowest price during Amazon Prime Day

21:50 , Daisy Lester

Not every air fryer is the same, and Ninja keeps improving its designs. For instance, the Crispi is a compact handheld unit that rests on a heat-resistant bowl. This allows you to prepare meals directly in a glass bowl, making it ideal for carrying to work.

Ninja Crispi portable air fryer: Originally priced at £179.99, now available for £124.Amazon.co.uk

The Ninja crispi received a unique endorsement from our senior tech critic,Alex Lee. In his full review of the Ninja Crispi, Alex discovered that this air fryer produces excellent food. He was able to make "crispy and golden fries without having to shake them" and "a seasoned chicken breast that was soft and moist".

Buy now

Enhance your laptop during this Prime Day

21:35 , Daisy Lester

No matter if you're preparing for a new university semester, beginning a new freelance project, or your old laptop has finally stopped working, Prime Day is the perfect opportunity to get a new device.

Fortunately, our group of technology specialists is available during the sale, monitoring prices and eliminating the inferior options to provide you with only the top Prime Day laptop offers. Steve's personallytestedthe leading models from companies such as Dell, Lenovo, Apple, and Asus, so he understands which offers provide the best value for your money.

I'm a technology writer and these are the top laptop offers for Amazon Prime Day 2025

This moisturizer, approved by Hailey Bieber, is available for only £5

21:20 , Daisy Lester

Admired by those such asHailey Bieber and Victoria Beckham, this affordably priced hydrating moisturizer has become quite the skincare star.

Weleda Skin Food: Originally £8.95, now £5.65, Amazon.co.uk

It's dense and ideal for dry or rough areas, and our tester found in hers pregnancy-safe skincare buysreview, that Weleda Skin Food had "helped heal irritated patches of dry, itchy, and red skin," as well as being, "an intense healer that has nourished and restored a healthy barrier at a reasonable cost." And now, it's become even more budget-friendly thanks to Prime Day.

Buy now

Is it necessary to be a Prime member?

21:05 , Daisy Lester

To benefit from Prime Day offers, you need to be a Prime member. A Prime subscription is £8.99 per month or £95 if paid yearly. If you are between 18 and 22 years old, you can get it for half the regular rate and enjoy a six-month trial to determine if it suits your needs. Benefits include unlimited same-day shipping, access to Prime Video, and the opportunity to purchase exclusive Prime deals.

However, if you're uncertain about adding another monthly expense to your payments, you can register for afree 30-day trial. This will grant you complete access to all Prime member perks, and you have the option to cancel anytime during your trial to prevent being charged once it ends. Just keep in mind that this is only applicable if you haven't already enrolled in the free trial.

When will the upcoming Prime Day occur?

20:50 , Daisy Lester

Amazon's major sale event, Prime Day, takes place during the summer, but there are other opportunities to find great deals throughout the year. This promotion typically occurs twice annually—once in the summer and again in October to help kick off the holiday shopping season. The event includes discounts from leading brands, ranging from Apple to Dyson, as well as special offers on Amazon's most popular products, such as Kindle devices and Echo Dot smart speakers.

The iPhone 16e has just experienced its initial price reduction for Prime Day

20:35 , Daisy Lester

Apple's latest affordable iPhone has fallen below £500 for the first time since its February release. As per our technology reviewers, it represents a significant improvement over the SE, offering more storage, a bigger display, and a more refined appearance.

Apple iPhone 16e: Originally priced at £599, now available for £494,Amazon.co.uk

In his review, technology writer David Phelan made it clear that this isn't simply an SE update. "It's not an upgraded iPhone SE," he stated, "but much more than that." If you've been waiting for a more budget-friendly iPhone that still feels up-to-date, this is the moment to take the plunge.

Buy now

Nearly all of Ninja's items are currently discounted

20:20 , Daisy Lester

Whether you’ve got the double stack air fryer Looking to add the popular Creami to your wish list or have been eyeing it for your summer outdoor dining, now is an excellent opportunity to save on some of Ninja's top-selling and newly released items.

It's not only cooking appliances that are on sale; the brand also producesblenders, water bottles, pan sets, and other items, and all of these are currently on sale for Prime Day.

Nearly all of Ninja's items are available at a discount during Amazon Prime Day

Grab the Meta Quest 3S at its all-time lowest price

20:05 , Daisy Lester

Already excellent value at its initial price of £289, a rarityPrime DayA discount on this Meta Quest 3S has made the device an even more appealing option for those interested in virtual reality.

Meta Quest 3S: Originally £289, now £237.99,Amazon.co.uk

The Meta Quest 3S is an ideal starting point for entering the realm of virtual and augmented reality, and this Prime Day offer enhances its attractiveness. However, as our technology reviewer Alex Lee pointed out in hisMeta Quest 3 reviewif you're just starting with VR (or mixed reality), the Quest 3S is the top beginner-friendly option available.

Buy now

Save 33% on Fairy laundry pods

19:50 , Daisy Lester

Purchasing daily necessities, like laundry soap, in large quantities can frequently lead to savings. Therefore, don't overlook this Prime Day discount.

Fairy non-biological washing detergent pods, twin pack: Originally £36, now £24.99,Amazon.co.uk

This pair of Fairy non-bio pods is currently cheaper than supermarket prices, so if you're running low on detergent, this is a good time to buy in bulk. The liquid gel formula was namedbest laundry soap for delicate skin, with our reviewer, Zoe, commending its effectiveness in cleaning. “From regular use to more challenging stains like food spills and dirt on children's clothing, it made everything appear clean and flawless,” she noted.

Buy now

This Lego Harry Potter set is currently discounted

19:35 , Daisy Lester

Searching for Lego? There are numerous discounts available on the Danish brick company this Prime Day.

Lego Harry Potter Knight Bus Adventure: Originally £44.99, now £33.49,Amazon.co.uk

Targeted at kids eight years old and older, this collection captured the interest of our young testers as they tried out variousgifts for nine-year-oldsputting them through their paces. "The 499-piece construction was challenging enough to keep their interest but simple enough for all skill levels of Lego fans to appreciate," said parenting writer Sarah Dawson. "It includes four minifigures (such as Harry Potter) along with a Padfoot figure, offering plenty of opportunities for play."

Buy now

When will Amazon Prime Day 2025 conclude?

19:20 , Daisy Lester

Amazon Prime Day is a four-day promotional event available to Prime subscribers. It typically occurs twice annually—once during the summer and again in October to begin the holiday shopping season. The event includes discounts from major brands, ranging from Apple to Dyson, along with deals on its most popular products, such as Kindle devices and Echo Dot smart speakers.

This year, it's more extensive than ever - and concludes on Friday, July 11.

Need a pressure washer?

19:05 , Daisy Lester

Whether you want to enhance your garden patio or tidy up your vehicle, a pressure washer is the ideal method for eliminating all that dirt.

Kärcher K2 pressure washer: Originally £149.99, now reduced to £99,Amazon.co.uk

Kärcher is a top choice among our testers, with multiple models appearing in ourbest pressure washers reviewThis K2 model is perfect for bicycles, gardening equipment, patios, and outdoor furniture. It includes access to the Karcher home and garden app, offering a variety of tips, tricks, and instructions to help you maximize the benefits of your purchase.

Currently priced at £99, this is one of the lowest rates seen in the last year.

Buy now

This budget-friendly mascara is even more affordable during Prime Day

18:50 , Daisy Lester

If you haven't tried Maybelline's popular sky high mascara yet, this is your opportunity — as this offer lowers its price by 54 percent.

Maybelline Lash Sensational Sky High Mascara: Originally priced at £12.99, now available for £7.19,Amazon.co.uk

When IndyBest editor, Sarah Jones, apply the mascara to thetest, she noticed that her "eyelashes immediately appeared longer and higher, and most notably, remained that way throughout the day". It's not the cheapest price this mascara has had, but it's still a good discount on an already affordable product.

Buy now

18:35 , Daisy Lester

With a discount of almost 60 percent, this is the electric yoonother budget-friendly toothbrush from Oral-B, the pro 3 "provides a dependable, comprehensive clean," as noted by our tech critic,Steve Hogarty.

Oral-B Pro 3: Originally £100, now priced at £42.69,Amazon.co.uk

He noticed that his teeth "felt clean and thoroughly brushed" following its use – he couldn't wish for anything else, which is why it was included in our compilation of thebest toothbrushesAmazon has reduced the price by over 50 percent, making it approximately £20 less than its typical price for the rest of the year.

Buy now

Save 33% on this Garmin smartwatch during Prime Day

18:20 , Daisy Lester

Looking to get a fitness tracker this Prime Day? This is among the top choices available – even better, it's discounted by 33 percent.

Garmin vivoactive 5: Originally priced at £259.99, now available for £173.99,Amazon.co.uk

This is the watch that our running writer Zoe Griffin referred to as "one of the most overlooked methods to boost your fitness," due to its recovery insights and daily morning reports. It measures standard metrics such as runs, swims, heart rate, and steps, but also keeps track of energy levels, sleep quality, and stress, allowing you to determine if you should train harder or take a break. She found the guided meditations to be truly beneficial, and the body battery feature was excellent for adjusting her workout plan. It’ssLight enough for all-day wear and available in four colors. For this price, it's a great versatile option.

Buy now

Enhance your television experience with Amazon's Fire TV streaming device

18:05 , Daisy Lester

A streaming stick offers a cost-effective method to enhance your TV with smart capabilities. Amazon's Fire TV stick lineup is among the top options available - and you can currently save 53 percent on the device.

Amazon Fire TV Stick 4K: Originally priced at £59.99, now available for £27.99,Amazon.co.uk

If you're looking to enhance the smart capabilities of your television, consider this offer for the Amazon Fire TV stick. Priced at £27.99, it's just a few pounds above its lowest price ever. This device and its remote provide access to entertainment through Amazon's Prime Video streaming service, along with Netflix, Disney+, Apple TV+, live TV, and music.

Buy now

Top power tool deals on Prime Day

17:55 , Daisy Lester

All DIY lovers: Prime Day is packed with offers on power tools, lawnmowers, and other items.

Whether you're looking for equipment for your job or planning to take on your next home or garden project, the Prime Day sale offers discounts on some of our top-rated power tools from brands such as Ryobi, Bosch, and Kärcher. For example: Worx's cordless grass trimmer (originally £129.99, now £89.99,Amazon.co.uk) is IndyBest approved and has been discounted by 30 percent.

But there are also reductions available on a wide range of itemspressure washers to power drills, sanders and saws.

Top power tool deals to purchase during the Amazon Prime Day sale 2025

Fix up with this Dyson cordless vacuum offer

17:45 , Daisy Lester

The V8 could be Dyson's oldest cordless vacuum, but this great deal shouldn't be overlooked.

Dyson V8 wireless vacuum cleaner: Originally priced at £399.99, now available for £279.Amazon.co.uk

The V8 offers exceptional suction power but is limited by its brief operating time. If you reside in an apartment and don't require extended use, this is the most cost-effective vacuum option we've encountered, providing a unique opportunity to purchase a Dyson for under £300.

Buy now

Why you should trust IndyBest's Amazon Prime Day reporting

17:35 , Daisy Lester

I and the shopping experts at IndyBest monitor the prices of popular items throughout the year and have reported on Amazon Prime Day and other significant sales events for many years, so we understand how to distinguish a genuine deal from a poor one. In addition to being familiar with sales, we are specialists in our own areas of expertise.

We have invested numerous hours evaluating and examining a wide range of items, including televisions, laptops, and power tools, as well as vacuums, air fryers, and mattresses. In our Amazon Prime Day guides, we exclusively suggest offers on products we have personally tested and come from companies we have confidence in.

Color Wow's Dreamcoat Spray is a game-changer for curly hair.

17:25 , Daisy Lester

The Color Wow Dream Coat is a must-have in my daily hair care routine, but it's especially valuable during the hotter seasons. Whether I'm curling my hair or using myDyson airwrap, it reduces frizz, shields from heat styling, and maintains the style.

Color Wow Extra Strength Dream Coat: Originally £32, now £18.24,Amazon.co.uk

Beauty reviewer, Ellis Cochrane, agrees: “If you have trouble with frizz or notice your hair becomes unruly even with a little humidity, this is the Color Wow product you should try.” I've never seen this hairspray reach such a low price on Amazon, so it's a great time to save on it.

Buy now

Get 40% off the Echo Dot during this Prime Day

17:15 , Daisy Lester

If you're looking for a compact and budget-friendly speaker to place in your kitchen, bedroom, or hallway, this is the one that our tech writers consistently suggest.

Echo Dot, 5th generation: Originally £54.99, now £32.99,Amazon.co.uk

Now available for just £32.99 during Prime Day, the Echo Dot 5th generation is an excellent affordable smart speaker. It's small in size but delivers strong sound, offering more powerful bass and crisper vocals compared to its predecessor. The tap-to-snooze feature is a convenient addition in the morning. Additionally, it includes a temperature sensor. If you're looking for a simple way to upgrade to Alexa, this model is definitely worth considering.

Buy now

Get over 50% off this Nespresso pod coffee maker

17:05 , Daisy Lester

Simple to operate and offering a pod flavor to suit every palate, this is why Nespresso coffee makers are so well-liked. Now, you can save over 50 percent on one of the company's top-selling models.

Nespresso Vertuo Next automatic capsule coffee maker: Originally £200, now £89,Amazon.co.uk

More than half price, this stylish pod machine from Nespresso is currently available for only £89 during the Prime Day promotion. It warms up in just 30 seconds, supports seven various cup sizes, and is compatible with over 30 Vertuo pod varieties. Although the Vertuo Plus model was included in appliance writer Zoe’s list of recommendations,best coffee machines, this comparable model provides the same convenient pod-based brewing at a lower cost. A great affordable upgrade if you desire café-quality coffee at home.

Buy now

Get more than half off the Revlon hair dryer

16:55 , Daisy Lester

If the Dyson Air Wrap is a bit beyond your budget, consider the Revlon One-Step Volumizer. This affordable option gained popularity on TikTok for achieving a bouncy blowout similar to Sabrina Carpenter's style.

Revlon one-step volumizer: Originally priced at $69.99, now available for $32.89,Amazon.co.uk

This cult favorite hair tool is available at one of its lowest prices yet. With a 53% discount, the Revlon one-step volumiser is now priced at £32.89. It is designed to dry and style your hair simultaneously, using a large oval brush head to create volume and shape in one motion. Perfect for busy mornings or a homemade blowout, it has remained a popular choice for good reason.

Buy now

Save 26% off a rare Apple Watch

16:35 , Daisy Lester

Apple deals are typically rare, but Prime Day changes that. Indeed, the newest Apple Watch is currently discounted by 26 percent, making it the most affordable it has ever been on Amazon.

Apple Watch Series 10: Originally priced at £399, now available for £295,Amazon.co.uk

The series 10 smartwatch ranked first in tech critic David Phelan’s list Apple Watch guide. In his critique, he referred to it as "the best (and most recent) Apple Watch." It features "the quickest processor so far and the biggest screen," and, as Phelan mentioned, it is the "most elegant, streamlined version" of the technology company's watches.

Buy now

This LED facial mask made a significant difference in my skin's appearance, and it's currently on sale.

16:25 , Daisy Lester

Launched last year, the Shark LED face mask made a strong impression on me after I tested it for two months. It's now a regular part of my daily skincare routine - and currently on sale for Prime Day.

Shark cryoglow under-eye cooling and LED facial mask: Originally £299.99, now £238.49,Amazon.co.uk

The 'blemish repair' mode is my top choice, resulting in a noticeable improvement in my skin's texture and look. Currently, you can save 21 percent on the LED mask – it's uncommon for this product to be on sale, so if you've been wanting it for a while, this is a great opportunity to purchase.

Buy now

Fitness enthusiasts, the Whoop one is now available for sale for the first time.

16:15 , Daisy Lester

“The Whoop 5.0is the top health coach you can find outside of a person, and it's very intelligent in how it utilizes biometric information," wrote the fitness and wellness editorEmilie Lavinia in her review of the Whoop 5.0.

Whoop 5.0 along with a Whoop One 12-month membership: Originally £169, now £152,Amazon.co.uk

"Throughout my testing phase, my sleep patterns, VO2 max, and daily step count improved, and I gained a clearer understanding of how my body reacted to stress and physical activity," she added. If you're similarly tempted, it's now available at its lowest price ever for Prime Day.

Buy now

The Apple AirPods Pro 2 are available at their lowest price to date.

16:05 , Daisy Lester

In terms of wireless earbuds, the AirPods Pro 2 offers exceptional noise cancellation and nearly every other feature. If you're looking to upgrade, these are the earbuds you should consider purchasing.

Apple AirPods Pro 2: Previously priced at £229, now available for £179,Amazon.co.uk

In his review, The Independent’s technology critic David PhelanDiscovered that the headphones were "sufficient to minimize constant noises like engine sounds on a train." Additionally, he pointed out innovative features, such as customized spatial audio, which utilizes the camera on your iPhone to modify the sound based on the shape of your ear. Currently, there is a £50 discount available on Amazon, which is the lowest price they have ever had. The previous time they were this affordable was during Black Friday.

Buy now

Looking for a Kindle?

15:56 , Daisy Lester

You may believe there's no substitute for the experience of holding a physical book, but you haven't experienced a Kindle. It saves space in your bookshelf or carry-on bag while offering thousands of titles right at your fingertips. You can now purchase the Paperwhite device with a significant discount.

Kindle Paperwhite: Originally priced at £169.99, now available for £134.99, Amazon.co.uk

The Kindle Paperwhite made a strong impression on tech critic Steve Hogarty during his review for hishow to choose the best Kindle model"For the majority of users, the mid-range Kindle offers the ideal combination of affordability and functionality. The addition of a more gentle reading light that can be adjusted to a warmer tone for enhanced nighttime reading is justified by the slight increase in cost. Additionally, you receive a marginally bigger screen, narrower borders, crisper text, and a significantly quicker processor," he mentioned. It's important to note that it was £10 less expensive in December, but this is the lowest price it has reached this year.

Buy now

Save 30% off a Ninja double stack air fryer

15:45 , Daisy Lester

Assisting you in maximizing your counter area, this Ninja air fryer features a vertical layout. If you haven't yet joined the air fryer trend, this is your opportunity.

Ninja XL double stack air fryer: Originally priced at £269.99, now available for £184.99,Amazon.co.uk

Home appliance tester Katie Gregory foundthe cooking process was more complicated than usual, but in the end, the outcome was impressive. "Once I accepted that I would have to remain ready for frequent shaking tasks," they wrote. "I was able to prepare fries evenly and efficiently."

With a 31 percent discount for Amazon Prime Day, you can save £85 on Ninja's newest air fryer model. Alternatively, the team has been working on compiling other top air fryer deals available during the Prime Day sale.

Top air fryer discounts during the Amazon Prime Day 2025 event

My favorite sunscreen spray with SPF is currently on sale

15:35 , Daisy Lester

Another period of extreme heat has arrived - and I'm using the Prime Day sales to replenish my favorite sunscreens.

Garnier Vitamin C Brightening UV Mist with Makeup, SPF 50+: Originally £12.99, now £7.89,Amazon.co.uk

This Garnier vitamin C SPF50 is one of my favorite products.favourite budget SPF formulas. The over-make-up spray is offering nearly 40 percent off during the Prime Day sale, perfect for stocking up ahead of the summer season. Both the spray and cream versions (originally £12.99, now £5,Amazon.co.uk) offers a strong challenge to premium formulas and delivers a radiant, lightweight finish.

Buy now

Good afternoon, deal hunters

15:25 , Daisy Lester

I'm stepping in from Alex to keep delivering the top Prime Day deals spanning from beauty products to technology.

I and IndyBest's shopping experts monitor the prices of popular items throughout the year and have reported on Amazon Prime Day and other significant sales events for many years, so we understand how to distinguish a genuine bargain from a poor one.

For your convenience, consumer editor Sabrina has compiled the best deals listed below:

Top Amazon Prime Day offers, selected by The Independent's consumer editor

More agreements, approaching soon

15:07 , Alex Lee

Alright, I'm signing off for the afternoon, but I'll be passing the responsibility back to senior shopping writer Daisy Lester, who will keep you updated with more deals for the rest of the afternoon and into the evening. I'll be here first thing tomorrow morning.

These are the top beauty offers this Prime Day

14:52 , Alex Lee

From premium hair appliances to popular skincare products, Amazon's Prime Day sale is offering some excellent beauty deals. IndyBest's beauty expert, Lucy Smith, is compiling the top discounts below, including Olaplex and Elemis, as well as Color Wow and CeraVe.

I've discovered the top beauty offers for Amazon Prime Day

Save 33% on this set of electric toothbrush heads

14:37 , Alex Lee

Nobody enjoys spending money on cupboard restocks, but at this price, it's wise to buy in bulk. I often forget to purchase new brush heads until they're completely worn out.

Oral-B Pro Precision Clean electric toothbrush refills x6: Originally priced at £23.99, now available for £15.99,Amazon.co.uk

With a 33 percent discount, this six-pack costs just over £2.60 each. If you replace it every three months (as dentists keep reminding you), that's an 18-month supply covered.

Buy now

The Bosch universal hedgecut 18V-50 trimmer is now available at its lowest price.

14:22 , Alex Lee

This is the hedge trimmer that Jon Axworthy named as the top choice in his review, and for Prime Day, it has reached its lowest price ever.

Bosch Universal Hedgecut 18V-50: Originally £164.99, now £135,Amazon.co.uk

During testing, Jon found it simple to manage from every direction, stating: “The comfortable handles made it easy to use for trimming at waist level, but I also discovered I could easily cut above head height.”

Jon also mentioned how light it was and noted that the rubberized front grip reduced vibrations from the motor.

Buy now

Dyson's robotic vacuum cleaner has experienced a reduction of over 30% for Prime Day.

14:07 , Alex Lee

If you've been interested in a robot vacuum but found Dyson's typical cost hard to justify, this could make you reconsider.

Dyson 360 vis nav: Originally £1,199.99, now £799,Amazon.co.uk

When my colleague Steve Hogarty evaluated the 360 vis nav, he was greatly impressed by the "superior suction and cleaning." Dyson claims it is "six times more powerful than any other robot vacuum," and this assertion appeared to be validated during his home testing. Although it's not inexpensive, with a 33 percent discount, this is the best price I've encountered for it so far.

Buy now

This is the top iPad offer available during this year's Prime Day sale.

13:52 , Alex Lee

Wanting a new tablet? The 11th-generation iPad has recently dropped in cost for Prime Day.

Apple iPad 11th generation: Originally £329, now £284,Amazon.co.uk

I've been following Apple deals for many years, and this is the lowest price I've encountered for the newest entry-level iPad since its release in March. The upgraded 11th-generation model replaces the older version with a more powerful A16 Bionic chip, USB-C charging, and twice the storage, offering 128GB as standard. It maintains the same vibrant 10.9-inch Liquid Retina display, and at this moment, it's clearly the most cost-effective iPad in Apple's range.

Buy now

Save nearly £200 on this budget-friendly Hisense TV

13:37 , Alex Lee

This modest Hisense television secured a place in our tech critic's guide to thebest 4K TVs, and now it's even more affordable.

Hisense 43-inch VIDAA smart TV 43A6KTUK: Originally £429, now priced at £256.15,Amazon.co.uk

At 43 inches, it was his top choice for the most economical small-screen option, particularly if you're looking for a dependable TV for a bedroom or a smaller living area. I appreciate how budget-friendly it is to start with, but this Prime Day offer takes it to the next level. It's the lowest price I've come across, and significantly more affordable than any other place I've looked.

Buy now

Spend over £200 on this strong Lenovo laptop

13:22 , Alex Lee

If you're looking for a reliable, versatile option, the Lenovo IdeaPad Slim 5 offers a good mix of cost and capability. It's an attractive mid-range laptop perfect for work or school.

Lenovo IdeaPad Slim 5: Originally priced at £699.99, now available for £469.99,Amazon.co.uk

Featuring a 16-inch screen, an Intel Core i5 processor, and a slim, easy-to-carry design, it's ideal for daily tasks, and currently, it's discounted by £220. This makes it one of the most appealing deals I've come across during this year's Prime Day event.

Buy now

This Tefal two-drawer air fryer is now available at an all-time low price.

13:07

Looking for a dual-drawer air fryer without the high cost associated with Ninja products? This Tefal easy fry dual-zone model is now available at its lowest price on Amazon. For under £100, it's an excellent deal.

Tefal Easy Fry Dual Zone Digital Air Fryer: Originally £179.99, now reduced to £94.99,Amazon.co.uk

IndyBest writer Katie reviewed the larger XLThe model was praised for its easy-to-use controls, washable baskets, and large capacity. Featuring two drawers, it allows you to prepare various dishes simultaneously with different settings, making it perfect when you're handling sides and main courses at the same time.

Buy now

Save over £10 on this Fairy detergent twin pack

12:52 , Alex Lee

This pair of Fairy non-bio pods is currently more affordable than in supermarkets, so if you're running out of detergent, it's a good time to buy in bulk.

Fairy non-biological washing detergent pods, twin pack: Originally £36, now £24.99,Amazon.co.uk

IndyBest reviewer Zoe gave it the top rating for sensitive skin, noting that it effectively handled everything from regular use to more challenging stains such as food spills and dirt on children's clothing.

Buy now

Here are the top mattress deals available on Prime Day

12:37 , Alex Lee

If you're looking for a new mattress this Prime Day, Sarah has you sorted. She's been closely monitoring all the highly-rated brands, including Simba and Silentnight, as well as DreamCloud and Nectar, and has compiled the top offers in one location.

Many of the choices she has selected have been personally tried, so you can be confident they are truly worthwhile. Visit her guide below for all the information.

Top mattress offers during the Amazon Prime Day 2025 event

The Color Wow Dream Coat is currently discounted by 50% during the Prime Day sale.

12:22 , Alex Lee

If there's one thing I consistently hear at the IndyBest team, it's our beauty editors praising Color Wow's dream coat. They've been using it for a long time, and it's an essential part of their hair care regimen.

Color Wow Dream Coat: Originally £32, now £16,Amazon.co.uk

In a beauty review, Lucy was deeply impressed by its durability. Even after a full day in the rain, her hair remained smooth, straight, and glossy. Now that it's half price for Prime Day, it's the ideal moment to buy in bulk.

Buy now

This Oral-B electric toothbrush is now priced at just £130 for Prime Day.

12:07 , Alex Lee

This is the electric toothbrush I suggested to my parents when their previous ones stopped working earlier this year. It offers a great balance between cost and effectiveness, and it's currently priced at £129.99, making it an even better offer.

Oral-B iO6: Previously £330, now £129.99,Amazon.co.uk

In a tech writer Steve's review, he mentioned it was the top value toothbrush in the line featuring a digital display. You can clearly see which of the five brushing modes you're on, along with battery life and alerts to replace the head. It doesn't include all the extra features found in the more expensive iO9, but the basic functions are present, and it has a high-quality feel.

Buy now

This LG television is selling for more than half price during the Prime Day promotion.

11:52 , Alex Lee

This is a significant discount on an elegant mid-range LG television. The 43-inch NanoCell model is currently priced at £199.99, representing over 50 percent off the original cost, and the lowest price I've encountered.

LG 43NANO82T6B: Previously priced at £499, now available for £199.99,Amazon.co.uk

It utilizes LG's NanoCell technology to deliver more precise colors compared to a typical LED, and it operates on WebOS, which I still believe is one of the most user-friendly smart TV platforms. For under £200, it's an excellent choice for a bedroom or a secondary room where you desire good picture quality without breaking the bank.

Buy now

Get over £100 off the Apple Watch Series 10 during this Prime Day sale

11:37 , Alex Lee

This is the most affordable rate I've come across for the newest Apple Watch since its release. The Series 10 has dropped to £295 during the Prime Day promotion, offering a 26 percent discount.

Apple Watch Series 10: Originally priced at £399, now available for £295,Amazon.co.uk

Technology critic David Phelan selected the series 10 as the top choice in his best Apple Watch guide, emphasizing the new processor, bigger screen, and elegant design. If you're looking for a high-end smartwatch and want the latest model, this is an excellent opportunity to purchase it.

Buy now

Save over 20% on this Bosch lawnmower during Prime Day

11:22 , Alex Lee

I came across this offer while browsing Amazon's Prime Day gardening deals, and it's one of the most cost-effective mowers I've encountered so far.

Bosch wired lawnmower EasyRotak 32-220: Originally £113, now £86.49,Amazon.co.uk

The Bosch EasyRotak 32-220 is easy to carry and store, featuring foldable handles that make it perfect for those with limited space. Although I haven't personally tested this model, one of our writers evaluated a comparable Bosch Rotak model and gave it a strong recommendation. They noted it as "lightweight, simple to maneuver, and an excellent choice for small gardens with a limited budget."

Buy now

All Fire TV Sticks are now discounted during this Prime Day

11:07 , Alex Lee

Who needs a new television when you can connect a discounted Fire TV Stick to the back and transform it into a smart device comparable to an LG or Samsung? Not me, and not you, especially since Amazon has reduced the prices across its entire Fire TV Stick line.

Tech writer Steve has all the information in his article below:

The Amazon Fire TV Stick HD is more affordable than ever during Prime Day

The Ninja Crispi air fryer is currently at its lowest price ever.

10:52 , Alex Lee

I examined the Ninja Crispi a few months back, and it's still the air fryer I use at home today. It's small, innovative, and truly seems like a fresh option among many similar devices. The PowerPod rests on a glass bowl that you can cook in, store in, and even eat from.

It's currently available for purchase, and I have all the information in the article below:

The Ninja Crispi air fryer is available at its all-time lowest price during Amazon Prime Day.

Save £80 on this Shark vacuum cleaner during this Prime Day

10:37 , Alex Lee

Cut down by almost £100, this Shark vacuum is definitely worth considering. I really appreciate Shark's advanced appliances, and this wireless version appears to meet all the necessary criteria.

Shark PowerPro wireless vacuum: Originally £249.99, now available for £169.99,Amazon.co.uk

This vacuum operates effectively on both carpets and hard floors, with sensors that automatically modify the brush roll speed when transitioning between surfaces. It includes technology to prevent hair from tangling and features that capture allergens inside the vacuum. Offering up to 50 minutes of operation time and the ability to transform into a handheld unit, this is a great improvement if your existing vacuum is nearing the end of its lifespan.

Buy now

Forget Ring, this Eufy doorbell is currently on sale

10:22 , Alex Lee

Forget Ring, this is the video doorbell you need to be aware of. The Eufy E340 is among the top-rated doorbells I've encountered, and for Prime Day, it's now priced at £89.99 – nearly half off.

Eufy video doorbell E340 – Originally £159.99, now reduced to £89.99,Amazon.co.uk

Tech writer Alistair highlighted it as the top choice in his assessment.smart doorbell review, and for valid reasons. It features two cameras, allowing you to view your guests and packages simultaneously. It includes color night vision, two-way audio, and no recurring charges. It can operate on battery or wired power and has 8GB of built-in local storage. If you're considering switching from Ring, this Eufy doorbell eliminates the need for any monthly subscription fee.

Buy now

Four AirTags in a pack are priced at only £84 this Prime Day

10:07 , Alex Lee

I'm always losing things. Keys, wallet, anything you can think of. AirTags have basically turned into a must-have item. Right now, this four-pack is priced at £84, which is the lowest I've seen since Black Friday.

Apple AirTag, 4-pack: Previously £119, now £84,Amazon.co.uk

I have examined these previously and have them attached to all my possessions. The accurate tracking feature is among the most remarkable innovations from Apple. You receive step-by-step guidance within the Find My application. If you've been intending to give them a try, or simply need a couple of extras to place on your luggage or bicycle, now is the perfect moment to make a purchase.

Buy now

Save over 30% on the ghd helios hairdryer

09:52 , Alex Lee

A beauty expert named Lucy Smith evaluated an entire range of hair dryers in her review, with the ghd helios standing out as the best choice for straight hair. She noted that it quickly became a must-have in her daily routine because of its effectiveness in controlling frizz and giving her hair a shiny appearance.

ghd helios professional hair dryer: Originally £179, now £123.99,Amazon.co.uk

It's strong, easy to carry, and built to quickly dry hair without causing harm. Enjoy over 30 percent off for Prime Day, making it the lowest price we've seen recently — definitely worth purchasing before it's gone.

Buy now

Save 15% on a set of command strips

09:37

Occasionally, the top Prime Day offers are the least thrilling. Meet: Command strips. I understand, not the most exciting item in your cart, but if you're renting, updating your decor, or simply dislike making holes in walls, this £10 deal is a game-changer.

Command picture hanging strips, bulk pack: Originally £11.97, now £10.16,Amazon.co.uk

You receive 16 medium strips and 16 large ones, which is sufficient to hang a substantial collection of frames, mirrors, or wall decorations without causing damage. I've utilized these throughout my apartment, and they have performed reliably.

Buy now

Save nearly £60 on Ninja's knife set

09:22

I've never come across someone so passionate about a knife block, but the enthusiasm for this Ninja set is genuine. The StaySharp 6-piece knife set was recognized as the top one we've tested, featuring an integrated sharpener, and it's currently £58 off during the Prime Day promotion.

Ninja StaySharp 6-piece knife collection: Originally priced at £189.99, now available for £131.99,Amazon.co.uk

You receive five knives along with a pair of scissors, all stored in a durable block that handles the sharpening process. Ninja states they can endure up to 10 years provided you maintain them with regular sharpening. Our consumer editor Sabrina has owned hers for more than two years and notes that they continue to cut as effectively as they did from the start.

Buy now

Get £300 off this Asus laptop during Prime Day

09:07 , Alex Lee

Looking to purchase a new laptop during Prime Day? Tech reviewer Steve Hogarty really likes this Asus model, and it's been significantly discounted this Prime Day.

Asus Zenbook 14 OLED: Originally priced at £1,199.99, now available for £899.99,Amazon.co.uk

Steve claims this is among the top laptops he has evaluated, and currently, it's £300 less during the Prime Day promotion. "The Asus Zenbook 14 OLED features an impressive screen that makes everything from Netflix to spreadsheets appear clear and vivid, all within a sleek, light design that feels much more luxurious than its cost implies," he mentions in his review.

Buy now

Save £100 on the Dyson V8 vacuum cleaner during this Prime Day

08:52 , Alex Lee

This could be Dyson's oldest cordless vacuum, but I still believe it's a worthwhile purchase, particularly at this price. The Dyson V8 is light, strong, and ideal for smaller homes or quick cleaning tasks, and it has recently been reduced to £229.99 for Prime Day.

Dyson V8 wireless vacuum cleaner – Originally priced at £329.99, now available for £229.99,Amazon.co.uk

Although the battery life isn't as extensive as newer models, if you reside in an apartment like me or don't require prolonged cleaning sessions, this isn't a problem. It's uncommon to find a genuine Dyson model priced below £250, making this one of the most cost-effective vacuum cleaner offers I've come across recently.

Buy now

Save 24% on this iced coffee machine during Prime Day

08:37 , Alex Lee

It's summer, it's sweltering, and if you haven't started regularly enjoying iced coffee, you're missing out. This Breville iced coffee maker offers a simple and budget-friendly way to stay cool while getting your caffeine fix, and it's now 24 percent off for Prime Day.

Breville iced coffee machine: Originally £32.99, now £24.99,Amazon.co.uk

Brews a hot coffee that's quickly cooled with ice in under four minutes, ensuring your drink stays strong and not diluted. It includes a 625ml insulated cup (along with a straw) and features straightforward measurements to achieve the perfect balance. You can add your preferred syrup or whipped cream, making you feel like a professional barista. This coffee maker was featured in our review of the best options.best iced coffee machines, so it has our official endorsement.

Buy now

You can get free PC games this Prime Day

08:27 , Alex Lee

As part of this year's Prime Day events, Amazon is offering Prime members a substantial collection of free PC games to download and retain. There's no cost involved, simply visit Prime Gaming and claim them while they are available. Notable titles includeTomb Raider I-III Remastered, Saints Row IV, Amnesia: The Dark Descent and Football Manager 2024.

Additional games are being introduced during the event, includingMarvel’s Midnight Suns, Star Wars: Dark Forces IIand several hidden independent treasures you may have overlooked. All the games are free to download and remain yours to keep indefinitely, even if you later cancel Prime. Steve has all the specifics in his article below:

Amazon is offering four free games for Prime Day

My top robot vacuum cleaner is currently discounted by 33%

08:05 , Alex Lee

I'm completely smitten with my Eufy X10 Omni robot vacuum, and if you've been thinking about getting one for your home, this Prime Day offer is definitely worth checking out.

Eufy X10 Omni Pro: Originally £799, now £537.99.Amazon.co.uk

Greet one of the most intelligent small robot vacuums you'll ever come across. The Eufy X10 Omni handles everything: it cleans, mops, washes and dries its own mop pads, and even empties its dustbin into a base station. Right now, it's 33 percent off for Prime Day. Relax, the robot is taking care of the work.

Buy now

The LG C4 4K television is now available at its lowest price ever for Prime Day.

08:02 , Alex Lee

This is among the top TVs available today, and it has reached its lowest price ever during the Prime Day promotion.

LG C4, 55in: Previously £1,199, now £859.99.Amazon.co.uk

The LG C4 was released earlier this year and received positive reviews fromThe Independentregarded by tech critics as one of the best OLED displays for gamers and movie enthusiasts.

Featuring self-illuminating OLED pixels, you experience rich, dark blacks and vibrant highlights, combined with seamless motion and superior contrast. It is equipped with LG's newest Alpha 9 AI processor, supports major HDR formats (such as Dolby Vision and HDR10), and includes four HDMI 2.1 ports for smooth 4K gaming at 120Hz.

Buy now

This Tefal deep fryer is available for only £90 during Prime Day.

07:47 , Alex Lee

Sure, here's a paraphrased version of your text: Listen, I understand that air fryers are all the rage these days. However, there are times when a real deep fry is hard to beat. The Tefal Oleoclean Pro is among the top deep fat fryers available, and it's currently discounted by more than £50 for Prime Day.

Tefal Oleoclean Pro FR804040: Was £164.99, now £89.99,Amazon.co.uk

Whether you want to create triple-fried chips, chocolate-dipped churros, or sugar-coated doughnuts, this Tefal deep fat fryer is fully capable of handling the job, earning the top position in The Independent's list of the best deep fryers. This is one of the most favorable prices I've come across for the fryer in a long time.

Buy now

Here are the top electric toothbrush offers available this Prime Day

07:37 , Alex Lee

Steve has evaluated several electric toothbrushes, and his favorite choice (the Oral-B iO2) is now discounted to only £40 this Prime Day.

He's compiling the top Amazon Prime Day deals on electric toothbrushes in his article below if you're seeking that just-visited-the-dentist sensation every morning.

Top electric toothbrush offers for Amazon Prime Day 2025

The Amazon Kindle Scribe is currently the most affordable it has ever been during this Prime Day.

07:27 , Alex Lee

If you're looking for an Amazon Kindle that also functions as a digital notepad, allowing you to write notes and doodle in your books, Amazon's Kindle Scribe is now at its lowest price ever.

Amazon Kindle Scribe: Originally priced at £379.99, now available for £267.99,Amazon.co.uk

Recognized by tech critic Steve Hogarty, the Kindle Scribe is a large 10.2-inch e-reader that allows you to take notes using the included stylus. “Just for its size, it provides the optimal reading experience among all Kindles, and although it's bigger, the Kindle Scribe maintains its clarity and readability, featuring a high-quality 300dpi display,” he remarked.his reviewThe capacity to be written on allows you to add handwritten notes to e-books, draw and doodle, create lists, and sign PDFs.

Buy now

Apple's Prime Day promotions feature record-breaking prices on iPads, Apple Watches, and the iPhone 16e.

07:12 , Alex Lee

I've been monitoring the prices of Apple products for many years, and the most significant reductions typically occur during sales events like this. For Prime Day, Amazon has significantly lowered the prices of several top Apple devices to their lowest ever, including the newly released 11th-generation iPad, the iPhone 16e, the Apple Watch Series 10, the latest AirPods 4, and the new MacBook Air M4.

I've compiled the top Apple deals in the article below:

Top Apple offers for Amazon Prime Day 2025, selected by a technology reviewer

Our top choice for a Ring video doorbell has dropped by £70 for Prime Day.

07:02 , Alex Lee

Tech critic Alistair has evaluated numerous video doorbells over the years, but the Ring Video Doorbell Pro continues to be one of his favorites—and it's currently discounted by £70 for Prime Day.

Ring battery video doorbell pro: Previously £199.99, now £129.99,Amazon.co.uk

Thanks to a significant £70 discount, this is a deal that's worth grabbing if you're concerned about your home security. "It includes radar-driven 3D motion detection and an intelligent overhead view mode that maps the path of a guest (or intruder) on a satellite image of your property," he mentioned.his reviewBy doing this, you can determine if someone lingered near your vehicle or examined the garden shed, even if they didn't ring the bell.

Save 20% on this famous Lego set featuring the house from Pixar's 'Up'

06:47 , Alex Lee

Let's start with a Prime Day offer on a Lego set that's truly legendary. The Lego Disney and PixarUpThe house has decreased by £10 in the Prime Day sale.

Lego Disney and Pixar "Up" house: Previously £49.99, now £39.99,Amazon.co.uk

The collection includes Carl, Russell, and Dug as Lego minifigures, along with a detailed model of the famous house featuring balloon elements, a porch, a fireplace, and Carl's armchair. There are also references to the movie, such as the adventure book, a balloon pump, and a small squirrel figure. This 500-piece set is ideal for both adult enthusiasts and younger children.

Buy now

Good morning!

06:30 , Alex Lee

Good morning all! This is day two of Amazon Prime Day, and the offers are still coming in.

If you somehow overlooked the fact that Amazon's massive sale started yesterday morning, don't worry, you still have three full days remaining. I'll be here all morning, assisting you in finding the best deals. Keep an eye out!

More agreements, approaching soon

06:20 , Daisy Lester

That's everything from me. I'll be passing the responsibility back to senior tech critic Alex Lee, who will be with you all morning and into the early afternoon to uncover even more deals this Prime Day.

I'll return for the evening shift. See you all shortly.

Top Ninja offers on Amazon Prime Day 2025

06:00 , Daisy Lester

Whether you’ve got the double stack air fryer on your list, have you been eyeing the popular Creami ice cream maker or are you looking for the Woodfire?outdoor pizza ovenFor your summer outdoor dining, now is an excellent opportunity to save on some of Ninja's top-selling products.

It's not only cooking appliances either; the brand also producesblenders, water bottles, pan sets, and other items, and all of these are currently on sale for Prime Day.

Top Ninja products available during Amazon Prime Day 2025, ranging from air fryers to pizza ovens

Apple's AirPods Pro 2 are available at their all-time lowest price.

05:40 , Daisy Lester

Dropped to their lowest price ever, I suggest grabbing Apple's Airpods Pro earbuds while you still can.

Apple AirPods Pro 2: Previously priced at £229, now available for £179,Amazon.co.uk

Praised by tech critic David Phelan, they offer superior sound quality and enhanced active noise cancellation compared to the AirPods 4. David’sreviewdiscovered that they include some really cool adaptive audio features that adjust to your surroundings in real time. I know this firsthand as well; these are the earbuds I use daily, and I appreciate that they keep receiving new updates all the time.

Buy now

The shark's misting fan is the perfect device for extreme heat.

05:20 , Daisy Lester

A new heatwave has affected the UK - and Shark's portable fan is a must-have. The FlexBreeze is compact enough for a desk and strong enough to deliver up to 20m of air movement. Its resistance to UV and rain makes it ideal for outdoor use, and its quiet performance at the lowest speed allows it to be used indoors or next to your bed on sweltering nights.

Shark Flexbreeze HydroGo wireless fan: Originally £129.99, now £99,Amazon.co.uk

One of its key features is the InstaCool Misting Attachment, which delivers a fine spray to provide additional cooling on the hottest days. Offering 12 hours of battery power, it's an excellent device for staying comfortable in the summer, and now priced under £100, it's a must-have during heatwaves.

Buy now

Top Apple offers during the Amazon Prime Day 2025 event

04:50 , Daisy Lester

The Amazon Prime Day 2025the sale is currently happening, and the bestAppleoffers have decreased. Whether you're looking at a newiPad, Apple Watchor finally prepared to upgrade youriPhone, now is your opportunity to save.

Alex has been reporting on Prime Day for almost ten years, so you can rely on him to highlight only the top deals. He's been collecting the best Apple offers throughout the day and updating this page as soon as he finds a sale, so you can discover the deals that are truly worth your time (and money).

Top Apple offers for Amazon Prime Day 2025, selected by a technology reviewer

Clear up with these cordless vacuum offers

03:50 , Daisy Lester

Whether your existing model has stopped working or you're looking for something with a bit more suction to tackle everyday dirt, Prime Day offers significant discounts on brands likeDyson, Shark and more.

In addition to monitoring prices and learning how to identify a favorable deal from a poor one, we dedicate the entire year to studying and evaluating top vacuum cleaners to provide you with suggestions that we believe you will enjoy. We only suggest products that have been thoroughly tested—so, you can rely on our recommendations for the best vacuum deals listed below.

Top vacuum cleaner offers during the Amazon Prime Day 2025 event

Amazon Prime Day compared to the high street

02:50 , Daisy Lester

As frequently happens during major sales events such as Prime Day, leading high street retailers will match or potentially undercut Amazon's prices to challenge the online leader.

Our consumer editor, Sabrina, has been evaluating Amazon versus traditional retail stores to determine which offers the best value. It's no surprise that Amazon is taking the lead with the most significant savings on top products.

However, this situation could significantly change within the next three days. But, if you're not a Prime member and aren't interested in purchasing a membership, you can use this page to find out which popular items you can save on.

Amazon Prime Day vs. the Retail Stores: where can you get the best offers?

Top home must-have deals during the Prime Day 2025 promotion

01:50 , Daisy Lester

Amazon Prime Day isn't just for cool gadgets; it's an excellent opportunity to buy household necessities at a discount.

Whether you’re looking for laundry detergent, bathroom must-haves or cleaning supplies, the online leader has reduced the cost of your regular purchases in its summer promotion.

As The IndependentConsumer editor Sarina has compiled the essential items that you always need around the house – such as toilet paper, dishwasher tablets, and cleaning supplies, which often run out when you need them most. To ensure you're getting a real value, she has even done comparisons.Amazon’s Prime Dayprices at supermarkets, so she can inform you whether you're saving compared to buying the items during your weekly shopping.

Top home must-have deals during the Amazon Prime Day 2025 sale

Don't miss out on these mattress Prime Day offers

Wednesday, July 9, 2025 at 00:50 , Daisy Lester

As The IndependentThe resident sleep expert, assistant editor Sarah, has been keeping track of mattress prices in anticipation of Amazon Prime Day.

After evaluating factors such as comfort, support, breathability, and durability in real-world situations (think: pets, kids, and the occasional spilled tea), you can be confident that these mattresses are a good investment.

Check out the top offers from Simba, Silentnight below:

Top mattress discounts during the Amazon Prime Day 2025 event

Is Amazon Prime Day available exclusively to Prime subscribers?

Wednesday 9 July 2025 23:50 , Daisy Lester

To benefit from Prime Day deals, you need to be a Prime member. A Prime subscription is £8.99 per month or £95 if paid yearly. If you're between 18 and 22 years old, you can get it for half the regular price and enjoy a 6-month trial to test it out. Benefits include free one-day shipping, access to Prime Video, and entry to exclusive Prime sales.

However, if you're uncertain about adding another monthly expense to your bills, you can register for afree 30-day trial. This will grant you complete access to all Prime member perks, and you have the option to cancel anytime during your trial to prevent being charged once it ends. Just keep in mind that this is only applicable if you haven't already enrolled in the free trial.

Top electric toothbrush discounts this Prime Day

Wednesday 9 July 2025 23:35 , Daisy Lester

Some of the top discounts available this Prime Day are located onelectric toothbrushesfrom Oral-B, Philips, Suri, and other brands.

As the author of IndyBest's guide to the top electric toothbrushes, tech reviewer Steve understands how to distinguish a genuine deal from a poor one. His key tip for discovering an electric toothbrush discount is to be cautious of deceptive promotions. You frequently come across discounts of 50% or more on the most well-known models, but these substantial savings tend to appear consistently throughout the year.

To make your life simpler, Steve monitors the prices of electric toothbrushes throughout the year, allowing him to eliminate false discounts and provide you with only the top electric toothbrush offers.

Top electric toothbrush offers for Amazon Prime Day 2025